A woman wearing sunglasses and a denim jacket with a blurred motion background, accompanied by text that says 'Summer is a state of mind.'

A Pantone color swatch cover with the shade 3025 C, featuring an aerial view of ocean waves crashing, with shades of blue and white foam.

Trent Douglas

A woman smiling and talking with another person in a cafe or meeting setting, with a white cup on the table. Overlaid text reads 'Believe in better.'

Three men in black shirts standing and talking in an office with a neon sign that reads 'FOIT' on the wall.

Business card with teal background reading 'What Lies Behind.' Client Feedback with Depth, WBM, and WLB logos.

I know what it takes to put your own product into the world.

With over 20 years in design and firsthand experience developing, launching and selling my own products, I bring both a designer’s eye and a founder’s perspective.

I understand the decisions behind the product, from its design and packaging to its price and how it reaches customers. I also understand the frustration when people don’t see the value you’ve worked hard to build.

That’s what I help premium product businesses communicate through clear strategy, distinctive identities and considered creative work.

When you work with me, you get someone who understands what’s at stake and treats your brand with the care they’d give their own.

Let’s talk.

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